A design and readiness guide for experts who want a course that actually works.

A Course Is Not Content

Before you record videos.
Before you touch Kajabi.
Before you pay someone to “build” anything.

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You don’t need more content.
You need a course that’s designed to create outcomes and delivered through a system that holds up.

Most courses fail long before launch.
Not because the creator wasn’t smart.
Because the course was never designed, only assembled.

This guide exists to stop that.

Craft Your Course is a design and readiness guide for experts who want to turn their knowledge into a real course, not a bloated library of videos and PDFs.

It helps you think like a course designer first, so implementation actually works when it’s time to build the system.

This guide is for you if:

  • You have real expertise and want to package it responsibly
  • You want to avoid re-recording, re-structuring, and re-building later
  • You’re planning to implement your course on a platform like Kajabi
  • You want clarity before investing time or money into tech

This guide is not for:

  • People looking for lesson scripts or slide decks
  • DIY “build it this weekend” creators
  • Anyone who wants someone else to define their expertise for them
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